To connect growers with industry ASWGA liaises with processor members in England, Scotland, Japan, Italy, China, Turkey, Egypt and Australia and consults with key retailers and bespoke tailors in Europe and Asia. Each year the President or a council representative visits overseas mill members and other appropriate entities, and then reports findings to grower members. An ASWGA representative also attends the IWTO conference each year and reports back on international trends and news.

The ASWGA ‘aspiration of excellence’ continues to preserve the well-deserved quality image of Australia’s superfine Merino wool as an internationally renowned premium product. ASWGA shares this ‘aspiration of excellence with our mill members across Asia, UK, Europe and Australia that include the most prestigious mills producing the finest fabrics and yarns in the world from noble fibres.